New Delhi, Aug. 15 -- Mid-sized information technology (IT) services companies such as Mphasis Ltd and Hexaware Technologies Ltd are investing in advisory firms that help large corporations set up back-end tech hubs or global capability centres in India, in their bid to win substantial tech and engineering contracts later on.

This strategy, analysts say, enables IT services firms to get faster access to new clients and an easier entry into the country's $68 billion global capability centre market, which is expected to swell to $105 billion by 2030.

Picking up a stake in these consulting firms makes business sense for the homegrown IT outsourcers, as they can start providing tech services, and secure support and maintenance deals as soon...