New Delhi, Feb. 5 -- Leading diagnostics chain Metropolis Healthcare is focusing on improving its footprint across key regions by customising its services and offerings for these micro markets, chief executive officer Surendran Chemmenkotil toldMintin an interview on Wednesday. This will likely enhance regional performance and push sales in the near term.

"What we've done is we have divided the entire country into 100 plus micro-markets.markets which behave similarly or the competitive position, growth levels and opportunities are similar," he said. The company has introduced market-relevant pricing in different regions, tweaked its partner and distribution model depending upon the needs of the area, and tailored its test menus according...