New Delhi, Feb. 17 -- Meta Platforms has quietly built up a notably successful smart glasses business. Now the question is whether the social-media company can take the product mainstream before competitors catch up.

Meta's Ray-Ban and Oakley smart glasses look to be taking off. More than seven million pairs were sold in 2025, according to its eyewear manufacturing partner EssilorLuxottica. That means sales more than tripled from the two million pairs sold across 2023 and 2024.

Demand for the latest model has been so strong in the U.S. that the companies said in January they would have to pause a rollout in other countries.

The product is dominant in a growing sector. Meta had a 73% share of global smart glasses sales in the first half...