New Delhi, April 29 -- As Amul forayed into high-protein products, each with at least 10 grams of protein-from Amul Protein Lassi to Amul High Protein Kool Coffee-the brand has received the approval of social media users who graciously used memes, jokes, and outrageous product requests to show their support.

Netizens, thrilled by the Kulfi and protein's collaboration by Amul, praised the brand for making its high-protein range affordable. However, they had some complaints about its availability.

"I couldn't help but wonder... when did Amul go from butter to biceps?" asked a user, adding that the Amul protein kulfi stared at her with its "10 gms of protein thirst trapping me and saying you can have your kulfi and abs too."

Another user,...