New Delhi, April 5 -- You could be a CEO or a recruit still wet behind the ears, but appraisal time brings in a bout of the heebie jeebies that spare few. The appraisal process can be cumbersome. In most cases, one has to fill up a form which often looks tricky, and grade themselves (the intention is to be honest and NOT modest). Then there is a discussion where one has to prove not only their own worth but convince the boss that they have punched above their weight throughout the year and succeeded.

The appraisal process is an art of Atmanirbhar Branding - a delicate balance where the flaws are briefly mentioned as part of "self-awareness" and the goals achieved are detailed out with a dash of pride but not pompousness.

Read this | Ret...