New Delhi, July 6 -- When a man dies on a treadmill, people mutter that it's nature's warning against physical exertion. When a woman dies after injecting a potion of youth, it is market publicity for the product.

A few days ago, actor Shefali Jariwala died of a cardiac arrest. There is speculation that her cardiac arrest was triggered by an injection of vitamin C and glutathione following a prolonged fast. There has since been a middle-class discussion about the dangers of these beauty rituals. People even dragged poor Botox into it. You may think these products would now be considered toxic. But I suspect the episode has opened new market segments for such products.

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