New Delhi, Aug. 1 -- Manappuram Finance Ltd., a non-banking financial company (NBFC) has announced the appointment of finance industry veteran Deepak Reddy as its new Chief Executive Officer (CEO).

He commenced his duties on Friday, succeeding the former chief executive V P Nandakumar.

Meanwhile, Nandakumar will continue to serve as the Managing Director (MD) in the company.

Reddy has more than 30 years of experience across the finance industry.

He holds a Bachelor of Commerce degree and a PGDM from TAPMI, Manipal.

The chief executive has previously worked in Bajaj FinServ Ltd for 17 years, American Express Bank Ltd for 9 years, Standard Chartered Bank for 1.5 years and JVC Onida (at MIRC Electronics Ltd) for 4.5 years.

"His leaders...