New Delhi, Feb. 21 -- With millions of devotees expected at the Mahakumbh Mela 2025, people have come up with creative ideas to continue the sacred tradition of taking a dip at the Sangam now, even for those who cannot make it. With a modern twist, a local entrepreneur has introduced a unique service of 'digital snan' for distant devotees to participate symbolically. A video of his service has emerged on social media, sparking divided reactions from netizens.

For Rs.1,100 per person, he immerses photocopies of people who couldn't attend Mahakumbh physically, into the holy water on their behalf. The video features a man claiming to be from Prayagraj and explaining his 'startup.' He goes on to show physical photocopies of people who opted ...