New Delhi, Sept. 3 -- Mamaearth co-founder Varun Alagh recently praised Gen Z and called them "the most practical consumer segment have ever had." The 41-year-old alum of Xavier School of Management, Jamshedpur, described Gen Z as research-heavy generation.

In a LinkedIn post, Varun Alagh stated, "Everyone keeps saying Gen Z is impulsive because they shop online. The reality is completely different. They are the most research-heavy generation I have ever seen."

He listed the following seven reasons to justify his observation:

According to Varun Alagh, Gen Z customers not only read ingredient lists of products they buy but also go through reviews and compare alternatives. To emphasise that Gen Z take their buying decisions carefully, he...