New Delhi, Dec. 11 -- Personal care brand Mamaearth's parent company, Honasa Consumer, has entered the men's personal care market with the acquisition of Reginald Men parent BTM Ventures, the company said in an exchange filing on Thursday, December 11.

Founded in August 2022 by Trisha Reddy Talasani, Reginald Men deals in a range of men's products, including sunscreens and serums.

Honasa Consumer, which sells products through a portfolio of brands including Mamaearth, The Derma Co., Aqualogica, Ayuga, BBlunt, and Dr Sheth's, has acquired a 95% stake for Rs.195 crore, focusing on men's personal care products such as sunscreen and serum.

"Honasa Consumer Limited has announced the acquisition of BTM Ventures Pvt Ltd, the parent company be...