New Delhi, April 17 -- It's not just female actors who serve inspiration for make-up on the internet. Male celebrities, too, are doling out useful tips to conceal blemishes, pick the right foundation and correct under-eye circles to get that 'no-make-up' make-up look. Looking 'natural' with a little help from bottles and brushes has become important to many men while facing the camera or meeting people socially.

"Light, natural make-up can eliminate signs of fatigue and make one look well-groomed," says celebrity make-up artist Anil Sable, who works with Vicky Kaushal. "It is great to see male actors embrace make-up in real life beyond films, and talk about it."

Make-up artist Hinal Dattani, who works with Ayushmann Khurrana, Vijay Deva...