New Delhi, May 5 -- Mahindra Group Managing Director and chief executive officer (CEO) Anish Shah would be a happy man. Since taking the reins at the auto giant in 2021, the sales of passenger vehicles have more than quadrupled as it has grown to dominate the sports utility vehicle (SUV) market.

Despite past market share losses to Tata Motors, the company is determinedly challenging the segment's giants.

Shah took over on 1 April 2021, just after the conclusion of a financial year when the company lost the third spot to Tata Motors Ltd. Its market share had declined by 2% and sales fallen below 200,000 units, as per the Federation of Automobile Dealers Association (Fada).

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