New Delhi, Jan. 27 -- Honest to God, Leo Tolstoy was a hundred percent on-target when he wrote in Anna Karenina that "All happy families are alike; each unhappy family is unhappy in its own way."

Abhishek Lodha and Abhinandan Lodha are at loggerheads over the 'Lodha' brand name, which is also their family name-a brand name that has ostensibly seen Rs.1,700 crore invested in its build-up in the past decade alone.

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Much has been written on the Lodha versus Lodha brand brawl in the past few days. Such family disputes are not new. Munjals representing various branches of the family are battling over the 'Hero' brand name, which they have together owned since...