New Delhi, May 15 -- I remember the first time I stepped into a Hermes boutique in Paris. It was 2007, and I was visiting the French capital on a research trip as part of my career transition from conventional retail to luxury strategy. The space was hushed, reverent. Scarves were arranged like manuscripts. Every gesture from the staff was theatrical yet effortless. It wasn't just a store. It was a shrine.

Back then, I was enchanted by the craft. The heritage. The obsession with detail. But over the years, as I've worked to bring global luxury brands into India and mentored a generation of professionals, something else began to emerge: a subtle discomfort with the silence of luxury.

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