Mumbai, Aug. 12 -- The country's largest insurer Life Insurance Corp (LIC) of India deserves a better valuation from the market on the back of an improved customer service and the stronger product portfolio it is building, said R. Doraiswamy, the newly-appointed managing director and chief executive officer.

"If you ask for my personal opinion or our opinion as an organization, we strongly feel that we deserve a better valuation than what we are currently having in terms of EV (enterprise value) multiple," Doraiswamy told Mint in an interview.

Doraiswamy, who took charge as the head of the state-run company on 14 July, said LIC was valued "lesser" than some of its private-sector peers, and expressed hope that the changes being undertake...