New Delhi, Sept. 26 -- Every business faces its own challenges, and sometimes the most successful ones turn obstacles into opportunities for improvement. A few years ago, I met a young founder running a small but fast-growing D2C brand. They were doing all the right things - a solid product, a growing customer base, and a passionate team. Yet, they were constantly cash-strapped, struggling every month with missed payments, rushed vendor calls, and confusion with cash flow. When he connected with us for a solution, we took a close look at their financial visibility and were surprised, to say the least. They had a disorganized finance setup with multiple disjointed tools, no reliable accounting software, no real-time reports, no structured ...
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