New Delhi, June 19 -- LeBron James, Jay-Z, and Tom Brady are set to feature in the Fanatics Fest at the Javits Convention Center in New York City. The fest scheduled on June 20 to June 22, is aimed at redefining fan engagement and will be a significant occasion for sports enthusiasts across the world.

"This is really about creating a sports festival that only we can create. It's a great give back to fans," Michael Rubin expressed to NYNext.

He also gave insights about the vision of the fest, which is about prioritizing fan experience over immediate financial gains. Rubin expects around 150,000 attendees in the upcoming festival. The event will feature an expanded list of partners, including Formula 1, the Premier League, USTA, FIFA, Nik...