New Delhi, Jan. 16 -- Kay Beauty is entering the luxury beauty space. The beauty brand, co-founded by actor Katrina Kaif and beauty retailer Nykaa, has launched a limited-edition collection of matte lipsticks and face palettes in collaboration with couture house Falguni Shane Peacock.

Called Kay Kouture, the collection starts at Rs.1,799 (for a lipstick). The brand's products are generally less than Rs.1,000. Compared to the West, India hasn't seen many beauty brands and designer collaborations. A big such partnership was of Sabyasachi and Estee Lauder in 2024; each lipstick bullet in the collection was worth over Rs.5,000.

Talking about the latest collaboration, Kaif told Lounge: "Consumers want luxury products that feel special but no...