New Delhi, May 5 -- Kolkata-based Joy Personal Care plans to double its revenue to Rs.1,500 crore by FY28, driven by an expanded distribution network for its body wash, lotions and creams. Co-founder Sunil Agarwal said the company will prioritize direct outreach to more outlets and step up its presence through e-commerce.
"Over the last two to three years, we have been increasing our direct distribution by one lakh outlets a year. This will continue for the next two years till we reach direct distribution of 5 lakh outlets. We are present in over a million outlets via indirect distribution. We believe in the next two years' time we will have more than 2 million outlets in indirect distribution as well," he said.
Several major consumer g...
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