New Delhi, Feb. 10 -- Mumbai,

New Delhi :

JK Lakshmi Cement Ltd is sharpening its focus on protecting and selectively gaining market share in its core regions of North, West and East India, even as the country's cement industry enters a phase of aggressive capacity additions by larger peers.

The Singhania family-owned company, amongst the top 10 cement-makers of the country, recently announced a Rs.3,000 crore expansion plan focusing on its core markets.

The expansion plans have been designed not just to chase scale, "but to defend relevance and strengthen its position in markets where it already commands strong demand and high utilisation," Arun Shukla, president and director of JK Lakshmi Cement, told Mint during an interview.

The ...