New Delhi, Feb. 10 -- The government's affordable medicine scheme aims to add over 10,000 stores across the country in the next two years. Hamstrung by supply and quality problems, the Jan Aushadhi scheme started hitting its stride in the last two years, as the implementing agency sharpened its focus on fixing a lagging supply chain and addressing quality concerns.

Now, the focus is on ensuring that new stores will have enough drugs to cater to demand, and a concerted publicity push to bring in more footfalls, Ravi Dadhich, chief executive officer (CEO) of the Pharmaceuticals and Medical Devices Bureau of India (PMBI), which runs the scheme, said in an interview.

"When we increase the number of centres at the backend, we have to ensure ...