New Delhi, Oct. 19 -- The festive season is in full swing, with people thronging to jewellery shops to buy gold on the back of auspicious occasions like Diwali and Dhanteras. India has logged a record sale in gold this year despite high prices, and the rush is expected to continue.

Consumers are rushing to jewellery shops as makers are running discounts for Dhanteras and Diwali, with some companies offering up to 100 per cent off on making charges, while brands like Tanishq are offering gold coins on certain purchases.

The auspicious timing, coupled with massive discounts have resulted in long queues in jewellery shops, with customers waiting for hours to get their billing done.

However, this can be avoided if you choose to buy gold je...