New Delhi, Jan. 11 -- IPO-bound Techno Paints announced on January 10 that it has appointed Sachin Tendulkar as the brand ambassador for a period of three years. The company further said that it is looking to expand across the country.

Earlier in 2023, the company announced the appointment of film actor Mahesh Babu as its brand ambassador for two years.

"We are honoured to collaborate with one of the world's most iconic cricketers and Bharat Ratna, Sachin Tendulkar. We are looking forward to achieving bigger and greater things this year with expansion and IPO, and no one could have been a better ambassador or growth partner for us," Techno Paints and Chemicals' Chairman, Akuri Srinivas Reddy, said.

Techno Paints and Chemicals Chairman ...