New Delhi, April 16 -- The Indian Premier League (IPL) cricket tournament has delivered high entertainment value, but rampant piracy has posed significant challenges for broadcasters like Star India, causing them losses.

In response to the growing menace of pirated content, broadcasters are expected to approach the Telecom Regulatory Authority of India (Trai) and the Bureau of Indian Standards (BIS), urging them to mandate advanced content protection technologies such as forensic watermarking in direct-to-home (DTH) set-top boxes, two broadcasting industry executives aware of the matter said, requesting anonymity.

The reason for broadcasters to demand smarter set-top boxes is that these devices are the main source of content piracy, lea...