New Delhi, April 17 -- Royal Challengers Sports Pvt Ltd, the owner of the IPL franchise Royal Challengers Bengaluru (RCB), has moved the Delhi high court against Uber India Systems Pvt. Ltd, alleging unauthorized use and distortion of one of its popular slogans in an advertisement promoting bike-taxi service.

The lawsuit, filed over the advertisement titled "Baddies in Bengaluru" challenges the content and intent of the ad. The ad, released on 5 April, features Sunrisers Hyderabad (SRH) player Travis Head-a former RCB team member-has garnered over 1.3 million views on YouTube so far.

Appearing before Justice Saurabh Banerjee, RCB's counsel argued that the franchise holds a registered trademark for "Royal Challengers Bengaluru" and the s...