New Delhi, Dec. 23 -- The Indian Premier League (IPL) has transcended into a global sporting spectacle, enough to become a scheduled national event, according to recent survey. Having started in 2008, the IPL grew in stature to become the world richest franchise league, with every cricketer globally wanting to be a part of the two-month long extravaganza.

In a report shared to this website by marketing agency called Folk Frequency, a recent customer survey revealed that the IPL and T20 cricket has taken precedence over ODIs and Tests (the ultimate format of the game). The level of commitment for a T20 match not only confirmed the shift in the consumption of the game in the country, but also placed IPL as the primary driver of India's eco...