New Delhi, Sept. 27 -- Apple continues to dominate India's thriving refurbished smartphone market, capturing 62.9 per cent of sales in the first half of 2025, according to Cashify's latest whitepaper, The Great Indian Upgrade 2025. The study highlights a growing trend among Indian consumers to sell, trade in, and buy pre-owned devices, signalling a major shift towards a more circular tech economy.

The report, based on insights from over 10,000 survey respondents and Cashify's proprietary marketplace data, reveals that while trade-in programmes have gained traction, a significant "Drawer Economy" persists. Around 70 per cent of Indian smartphone users admit to hoarding two to three unused devices at home, representing billions of rupees i...