New Delhi, Sept. 15 -- When a 42-year-old marketing professional in Pune reviews her monthly expenses, one figure keeps escalating - the cost of caring for her parents. Between her father's dialysis and her mother's physiotherapy, she spends more than Rs.35,000 every month. Add school fees for her children and a home loan EMI, and her savings are rapidly dwindling.

Her story is not unique.

Millions of Indians in their 30s and 40s are part of the "sandwich generation," juggling the care of ageing parents while raising children. Yet, in India's otherwise mature insurance dialogue, there's a glaring silence: who safeguards the caregiver, and who finances long-term elder care?

A growing challenge

India today has more than 140 million citi...