New Delhi, April 18 -- Instagram has launched a new feature called 'Blend', which allows users to create a personalised reel feel with their friends. Much like other similar features from the company, Blend works for both a one-on-one conversation and a group chat, such as with a group of friends.

Blend is an invite-only feature that provides a combined recommendation of reels that the people in the conversation might like, and the content in this custom feed is updated daily.

The new feature allows users to see reels that are not currently part of their recommendation engine, but because their friends like these reels, there is a good chance they might like them too.

In an incredibly rare occurrence, Blend is currently part of a handf...