New Delhi, Dec. 19 -- Meta and Amazon are taking Instagram out of your hands and into your living room. With the launch of the Instagram for TV app, Fire TV users in the U.S. can now watch Instagram Reels directly on their television screens, a first for the platform. The move reflects Instagram's growing focus on shared viewing, turning what was once a solo scrolling habit into a group-friendly experience.

The app is currently being tested and is designed specifically for television use. Instead of endless vertical scrolling, Reels are grouped into interest-based channels such as music, sports highlights, travel discoveries, and trending moments. Once you select a reel, videos play automatically with full sound, making the experience fe...