New Delhi, Jan. 3 -- Instagram head Adam Mosseri has warned that the rapid rise of artificial intelligence-generated images and videos could fundamentally reshape how people perceive content on the platform, pushing authenticity to the centre of its future strategy.

In a reflective post shared at the end of December, the Meta executive suggested that AI is advancing so quickly that distinguishing real photos and videos from synthetic ones may soon become extremely difficult, forcing Instagram to adapt at pace.

AI-powered image and video generation dominated online trends in 2025, driven by tools such as Google's Nano Banana and OpenAI's Sora app. Instagram has also leaned into this shift with its Edits app, aimed at supporting AI-led co...