New Delhi, Nov. 15 -- When the Mumbai store of Moonray, a four-year-old ready-to-wear label started by Karishma Swali and her daughter, Avantika, shut down a few months ago, it seemed like it would cease to exist. But last week, the same address in the cultural district of Kala Ghoda opened the doors to Chorus, a brand by the mother-daughter duo that expands the Moonray universe to include ready-to-wear, couture, skincare, and a cafe with craft at the centre.

Karishma, the force behind Chanakya School of Craft-the embroidery house that works with international brands like Dior and Fendi (and where Chorus is also crafted)-says, "There's no gap in the market that we are trying to fill. It's my 30th year with Chanakya, and the School has co...