New Delhi, Sept. 17 -- Chennai: In early September, Amazon received regulatory approval to complete its acquisition of Axio (CapFloat Financial Services Pvt Ltd), an Indian digital lender. The deal, estimated at $200 million in value, is the e-tailing giant's largest acquisition in the country to date. And yet, investors and market watchers found no 'drama' in the deal.

The reason?

Amazon and Axio are long-time partners. In 2016, the latter partnered with Amazon to offer loans to its merchants and then buyers on the platform. Amazon is also an investor in the company, starting with Series C in 2018. One investor, who didn't want to be identified, said that the purchase was in the making for six years.

But that's not the only reason for...