New Delhi, Oct. 10 -- Delhi| Mumbai: Once considered a sure-shot shortcut to lure audiences, influencers are no longer landing plum roles in mainstream movies and headline web-series for over-the-top (OTT) platforms.

Influencer talent management agencies are increasingly knocking on the doors of Mumbai's film production houses, pitching the social media stars they represent for roles in upcoming projects. But after some early successes, including creators Prajakta Koli, Kusha Kapila and Bhuvan Bam, these agencies are facing resistance from film studios and streaming platforms unsure of the power of influencers in attracting audiences away from scrolling social media to spending time and money on entertainment.

"When this trend started a...