New Delhi, April 2 -- Consumers continue to order in while watching the Indian Premier League (IPL) matches, and fast food chains continue to see year-on-year growth during the IPL season.

India's largest pizza chain, Domino's, said there is no consumer fatigue when ordering in on key IPL days. It also helps that companies double down on consumer promotions, making it easier and affordable for consumers to order food.

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"It's still early, but we are already seeing more number of sixes and teams are scoring nearly 300 runs in a span of three hours. This is great entertainment for consumers, and we hope they come back and eat Domino's. For us, it (IPL) continue...