New Delhi, June 29 -- The impressionistic view one gets is that a sea change has been underway in the habits of consumers, with a tilt towards health consciousness. While younger generations are averse to sugary foods and drinks, they also consume processed foods for their convenience. Are there any numbers to substantiate these possible trends?

wise data on consumption across India is not available. The statistics ministry, however, provides production numbers for various non-durable consumer goods, which can be used as a proxy.

There are two major limitations, though. The first is that production need not translate to domestic consumption; some of it could be for export, for example. Second, production data can also be affected by ope...