New Delhi, Oct. 22 -- India has taken the first step to regulate artificial intelligence (AI) and curb its misuse on the internet.

New rules proposed by the ministry of electronics and information technology (Meity) on Wednesday require social media platforms to mandate that their users declare any AI-generated or AI-altered content. While the obligation to label content will be on social media intermediaries, the companies may flag accounts of users who offend the law.

To clearly label AI content, companies will need to visibly post AI watermarks and labels across more than 10% of the duration or size of the content. Social media firms may lose their safe harbour protection if violations are not flagged proactively.

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