New Delhi, Feb. 14 -- Reliance Consumer Products Ltd (RCPL) on Friday announced the acquisition of the India business of personal care brand Velvette, founded by the country's original "sachet king" C.K. Rajkumar, as the Mukesh Ambani-owned group expands its consumer goods portfolio.

The deal entails acquiring the perpetual brand licence and rights for "Velvette" for the India market, according to a statement. RCPL did not disclose the financial details of the transaction.

Reliance plans to scale Velvette's reach across India, building on its limited presence, and to introduce new mass-market personal care categories. The acquisition is in line with RCPL's plans to revive formerly dominant Indian brands across various categories, includ...