New Delhi, Sept. 26 -- Linked to Bollywood but has not appeared in any film yet, great on camera. India's biggest star with the highest brand value has outshone A-listers like Shah Rukh Khan, Ranveer Singh and even Alia Bhatt. In fact, he is even more popular than names like Sachin Tendulkar and Mahendra Singh Dhoni.

India's most popular celebrity is Virat Kohli with a whopping brand value of $231.1 million.

According to this year's Kroll Celebrity Brand Valuation, Virat Kohli has topped the list, beating Bollywood and sports biggies. The report is based on brand values from both their brand endorsement portfolios and social media presence.

The report read: "The results are based on brand values derived from both their brand endorsemen...