New Delhi, May 16 -- India's liquor industry is expected to record a fourth straight year of strong growth, according to a study, as more people take to drinking and consumption shifts towards costlier, premium whiskies and gin to beer.

Alcohol sales are likely to rise 8-10% to Rs.5.3 lakh crore in fiscal 2025-26, according to Crisil Ratings. The makers of alcoholic beverages-like whisky, rum, vodka, beer, and wine-are also expected to earn better profits this year, it said.

The overall volume of liquor sold is likely to grow 5-6% in FY26, according to the study based on 25 major liquor companies that make up about 12% of the organized market in India.

Spirits such as whisky and rum bring in nearly 70% of the industry's revenue, while ...