New Delhi, Dec. 11 -- As India's capital markets expand and household savings accelerate their shift toward financial products, asset management companies are entering a new phase of growth, powered by rising retail participation and record flows into systematic investment plans (SIPs). Against this backdrop, ICICI Prudential Asset Management Co. (ICICI Prudential AMC)-the country's largest active equity fund manager-is set to make its stock market debut this week.

The fund house, among India's oldest with a 30-year operating history, benefits from the dual parentage of ICICI Bank and Prudential Corporation Holdings. The Rs.10,600-crore issue is entirely an offer for sale (OFS) comprising 48.79 million shares and will open on Friday with...