New Delhi, May 19 -- Hyundai Motor India Ltd has been hit hard by the waning popularity of hatchback cars in India. Its domestic sales volume fell by 4% year-on-year in the March quarter (Q4FY25) led by a steep 18% drop in hatchback volumes.

Export volumes saved the day, clocking 14% growth, keeping the company's total volume largely stable at 191,650 units.

Average sales realization (blended for domestic and exports) increased 4.8% quarter-on-quarter to Rs.8,94,792 per car. Year-on-year comparison showed the sales mix shifting in favour of a higher-priced SUV that benefits overall realization. So, it is better to look at the QoQ trend as the sales mix remained largely unchanged. Price hikes and lower discounts lifted realization. Conse...