Bengaluru, Feb. 12 -- Swapna Suman, a textile business owner, relies on iD Fresh Food's idli batter on days when she prefers to skip the labour-intensive and time-consuming process of grinding rice and lentils at home. Swapna, who started using the batter about three years ago, says it's now a staple in her kitchen.

"While there's nothing like homemade batter, iD Fresh is the only one that comes close to it. The quality is consistent, and the quantity is just right-enough for two meals for two people," she said.

Living in central Bengaluru, Swapna makes a trip to her neighbourhood department store to pick up the batter about once a month. But beyond the company's paneer, she hasn't explored the rest of the product range, which includes ...