New Delhi, July 20 -- Personalization is no longer a luxury, it's a necessity. Today's consumers don't just want products-they want meaningful, relevant experiences that feel authentic and human. As digital channels multiply and data grows exponentially, the pressure on brands to deliver these tailored interactions continues to rise. For marketing teams, this presents a critical challenge-creating fresh, compelling content across an increasing number of channels and customer segments. To remain relevant, brands must move beyond basic segmentation and deliver hyper-personalized experiences that resonate on a deeper level.
driven personalization is key to meeting this demand at scale. By leveraging AI, marketing teams can tailor messaging,...
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