Stock Market Today, Aug. 21 -- HUL, ITC, Dabur, and other consumer stocks have been in focus recently . The share price of Hindustan Unilever Ltd., or HUL, and Godrej Consumer Products Limited are up almost 6.5% in the ongoing week. Dabur India and Marico share prices are also up 4-5%.

The key factors driving FMCG stocks include demand improvement to pick up pace and a good monsoon, which is likely to be positive and supportive for the rural consumption too.

The expectation of declining raw material prices and some calculated price hikes is also likely to be positive for the margins that remained subdued in Q1, though the recovery remains watched for.

Over the past three years, consumption has been hit by high inflation, rising interes...