New Delhi, June 13 -- Six months ago, Honda launched a new iteration of its least expensive car in India: the Amaze. While it was a seemingly regular refresh of a mainstream car, the Amaze brought features not seen before in its segment: lane-keep assistance, adaptive cruise control, collision avoidance and road departure warning for as low as Rs.12 lakh on-road.

Honda isn't the only one. In 2021, homegrown carmaker Mahindra Auto launched its premium sports utility vehicle, the XUV700. It saw massive demand, contributing to Mahindra becoming India's second biggest carmaker by sales last month. Its key hook: technology.The car, priced Rs.9 lakh onward, brought features that were so far largely reserved for luxury cars priced at around Rs....