New Delhi, Oct. 24 -- When Piyush Pandey passed away at 70, the advertising world lost not only one of its most celebrated creative minds but also the man who gave Indian brands a heart and a voice.

From Fevicol's "Jor laga ke haisha" to Asian Paints' "Har ghar kuch kehta hai", Pandey turned ad campaigns into cultural milestones.

But among his many classics, one campaign stands apart, a young woman dancing across a cricket field in uninhibited joy, chocolate bar still in hand.

That 1994 Cadbury Dairy Milk commercial didn't just sell a product; it changed how India saw itself, and its chocolate.

By the early 1990s, Cadbury was battling a perception problem. Chocolate was for kids, not for grown-ups.

Ogilvy's brief was deceptively simp...