New Delhi, March 13 -- The 18th edition of the cash-rich Indian Premier League kicks off in a week's time at Eden Gardens, Kolkata. In the 2024 season, streaming partner JioCinema had recorded a 57% growth in IPLviewership compared to the previous year. The unceasing popularity of the game over the years has attracted investments of crores of rupees from stakeholders with deep pockets.

In the last one decade alone, the valuation of the tournament has increased three times, propelling the Board of Control for Cricket in India's (BCCI) income from the tournament four-fold. Since 2008, IPL's telecast rights and its title sponsorship deals have increased by nearly 12 times. These numbers are testimonials to IPL's brand value, which has bolst...