New Delhi, May 6 -- Prasanna Rao, co-founder and chief executive of 12-year-old agritech firm Arya.ag, believes technology can close longstanding gaps in India's agricultural supply chain, particularly for small farmers, who are often excluded from fair trade.

According to him, the sector has persistent issues around inaccurate pricing, faulty weighing, and opaque dealings with vendors, buyers, and financial institutions. "Our mission is clear: use tech to improve access and build assurance-for farmers and for those who serve them," he told Mint in an interview.

Arya.ag is doing so with an online marketplace for farmers and buyers. The digital platform addresses critical bottlenecks in both procurement and agri-finance. The company offe...