New Delhi, May 8 -- HIT 3 Box Office Collection Day 7: Nani's latest Telugu movie has slowed down at the Tollywood box office, falling earnings of the first week are a proof. The action-thriller 'HIT: The Third Case' with a run time of 157 minutes and high-octane action-packed sequences has failed to improve audience response in theatres.

Reportedly made on an overall budget of Rs.100 crores, the movie HIT 3 witnessed 38.15 percent drop in revenue on Wednesday. This sequel, which was primarily shot in Hyderabad, Visakhapatnam, and Jammu and Kashmir was released in several languages - Telugu, Tamil, Malayalam, Kannada, and Hindi. On Day 7 at the domestic box office, HIT 3 registered Rs.2.01 crore net earnings with Telugu shows contributin...